Specialty Areas

Brand Development

Brand positioning development, brand strategy refresh or refinement, consumer target identification, verbal and visual identity, and packaging design.

Innovation Planning

Innovation strategy, new categories exploration, new product ideation and development, assortment planning, pricing, product positioning, product development consumer research.

Voice of Consumer

Improve the accuracy of your marketing with our proven and agile approach to consumer testing. Gain actionable insights about your target audience to drive smarter decisions in product development, brand strategy, marketing execution, and more.

Go-To-Market

Launch plans, path to purchase and marketing funnel development, integrated marketing planning, channel & distribution strategy, forecasting, line review preparation and attendance, sales performance problem-solving, brand management services.

Startup Mentorship

P&L and cash flow management, forecasting, fundraising strategy and cap table management, strategic planning, investor and retailer pitch deck review, brand, product and packaging review, problem-solving of common startup and founder challenges.

GM Improvement

Product cost and GM improvements, GM scenario planning, SKU rationalization, line regeneration, pricing analysis.